Introduction and Objective
Our client, a luxury hairdressing brand serving in various areas of Istanbul, aimed to become more visible and accessible in the local market. Targeting a high-end clientele, this brand sought to expand its customer base by strengthening its digital assets and online image.
To increase its presence in the digital world and reach potential clients more easily, the client requested a strategy focused on local marketing. Our goal in this process was to optimize the client’s presence on online maps in the best way possible, ensuring that customers could find them quickly and accurately. In a large city like Istanbul, we developed a comprehensive local marketing plan to help the brand stand out from competitors through the power of its digital presence.
In this context, we restructured the client’s digital presence, planning a broad strategy that included updating location and contact details and integrating elements like virtual tours to enhance the user experience. Another objective was to strengthen brand credibility by increasing the number of positive customer reviews and implementing an effective marketing strategy in regional ads.
We embarked on a meticulously planned local marketing journey to reflect the brand’s luxury image in the digital realm, reach the right target audience, increase business volume, and stand out in the competitive digital market.
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