Introduction and Objective
Our client, a proptech startup offering innovative solutions, was a technology venture that digitized users’ business processes with its SaaS-based products. This platform, equipped with various features, was designed to simplify users’ workflows, increase efficiency, and enable more effective customer relationship management.
Their primary goals were to establish a marketing department, achieve a strong position in the Turkish market, and become a recognized brand in their field. After capturing a successful growth trajectory in Turkey, they aimed to replicate this success in Europe and establish a presence in the industry as a global player. We stood by them as a strategic partner on this journey, supporting every stage from market entry strategies and content management to social media management and digital media buying strategies, effectively functioning as their marketing department.
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